Context:

Atlanta has long prided itself as the cosmopolitan center of the South, particularly in terms of it's culinary options. Historically restaurants have regularly popped up to take advantage of the food craze of the moment, whether organic hamburgers, gourmet cupcakes or Korean tacos. However, in a challenging economic climate for the food industry, many would-be caterers and restaurateurs have realized that it might just make more sense to bring the food to where the people are

As with the street food movement sweeping many urban centers across the country, Atlanta has developed it's own urban food culture that seeks to combine sophisticated and creative food options with lower costs by means of a fleet of mobile food trucks. With offerings which range from Korean Tacos, to BBQ, to fish and chips and baked goods, Atlanta’s food trucks have developed a weekly itinerary which allows them to serve customers across the city. Not surprisingly, the food truck phenomenon was not anticipated by Atlanta’s city code. Though the food trucks are indeed mobile, current code limits food vending to private locations such as parking lots and limits the vendors’ ability to provide shelter, seating or dining space to their customers.

Challenge:

Create an infrastructure that is both temporary and portable that will support gatherings of food trucks and their patrons.

Goals:

• Create spaces that accentuate the dining and social experience for patrons both in summer and winter by creating appropriate shelter(s) and places to gather while eating.

• Increase site visibility of the Food Truck Park to potential patrons through innovative form, branding, etc.

• Integrate all essential functions needed by users (shading, placemaking, trash disposal, recycling, power supply) into a holistic system.

Program:

Entrants are asked to create an infrastructure that supports up to 10 food trucks and 200 patrons that could be quickly demounted and transported to another site or storage facility.

The following considerations should be taken into account:

• Each truck is powered individually by its own generator. These generators are loud and unsightly and should be hidden.

• No single chairs should be used, however the design should integrate areas for patrons to socialize while eating.

• Design should be flexible enough to work for multiple sites but should be shown on the given site.

• Inclusion of multifunction spaces for music or performances are encouraged
  

Site:

Submission Requirements:

These represent the minimum required information for the competition.

Site Plan:

One Site Plan. Scale as appropriate to design.

Perspective View(s):

Minimum of one perspective view. Entrants are encouraged to use whatever representation techniques best convey their design intent.

Narrative:

Descriptive Narrative, 300 word maximum included on 24’’x36’’ presentation.

Format:

Entry to be one 24’’x36’’ Composition in PDF format, max size 15MB. Registration number must be clearly shown in 1/2" text in lower right corner of board

Resources:

• Atlanta Street Food Coalition  http://www.atlantastreetfood.com/

• Howell Mill Food Park  http://www.facebook.com/howellmillfoodpark

• Sketchup Truck models
• http://sketchup.google.com/3dwarehouse/details?mid=c7bad314f02a0c22d6b98bf27ff43caf
  http://sketchup.google.com/3dwarehouse/details?mid=ff22bbe364a626ae6e91ea166113714
  http://sketchup.google.com/3dwarehouse/details?mid=3969480b6c83f0da5de56661119df9c
  http://sketchup.google.com/3dwarehouse/details?mid=16a54f42e76fc7ec69aa7c0bbd18138b
  http://sketchup.google.com/3dwarehouse/details?mid=394c85659159fa5ade656b9b877fc185
  http://sketchup.google.com/3dwarehouse/details?mid=188ee66351d6127abbb5071ae9aa3f77

Reference Projects

• MoMA PS1  http://www.moma.org/interactives/exhibitions/yap/archive_year.html

• Serpentine Pavilion http://www.serpentinegallery.org/architecture/

• BMW Guggenheim Lab http://www.bmwguggenheimlab.org/